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Width
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different property different width
750px for Sports, Movies, Travel
950px for News, Finance, Style
790px for Music
890px for Where
900px for Games, Vertical Blog |
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Image Type
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GIF,JPEG,FLASH |
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Frequency Capping
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- Frequency capping is necessary when the Rich Media content is NOT user initiated.
- Once per user per 6 hours for daily exclusive booking or once per user per day for impression based booking. |
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Animation
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no looping , stop animation at 10sec |
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Technology Option
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Flash version 5,6,7,8 |
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Required Files
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sponsorship banner flash file swf 30K
sponsorship banner backup gif gif/jpg 20K
sponsorship backgroud gif Transparent GIF 8K (optional) |
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Available Properties
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ENTERTAINMENT GROUP: Music, Movies, Games,
LEISURE GROUP: Style, Travel, Where, Vertical Blog
INFORMATIVE GROUP: News, fianace, Sports, Vertical K+ |
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General Spec
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* No expandable, floating, flash out rich media from Sponsorship Banner is allowed
Background Image: (Optional)
1152x200(repeat, transparent in the middle) or 1152 x 800 (no repeat, transparent in the middle, width depends on property), file size <50K
Animation:
- Static, no animation
- 50% Opacity (Watermark/Semi-Transparent)'
* All background design upon Yahoo! approval
* No background at News |
| Additional Specification |
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Flash Guideline
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- Source File: All SWF file should be submitted with the source file (fla) for testing and scheduling
- Break apart all text into image.
- The frame rate for this ad unit may not exceed 24 frames per second. 18 frames per second is preferred. For more information, please read "SWFs with High Frame Rates May Slow System Performance"
- The clickTAG must be attached to a button object and called on Release. (refer to Click Command Rule)
- Button layer should be added on visible floating object and regular banner area only
- Flash banners must be published in flash version 5, 6, 7 or 8
- Recommendation: Using Actionscript for your animations can keep the file size down. Learn more about it from Macromedia
- Recommendation: Do not base on the scene color as the flash background color. Adding graphic as the background ensure the correctness of the creative
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Linking URL
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- Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
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| Yahoo! Advertising Policy Guidelines |
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Submission
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- Advertisements must comply with Yahoo's
Ad Formats and Specifications, non-compliance will
cause delay of the launch.
- Standard creative must be submitted to Customer's
designated Sales Coordinator 3 business days (ie,
Mondays to Fridays excluding bank holidays) prior
to launch date, otherwise launch may be delayed.
Rich media advertisements must be submitted 5 business
days prior to launch date to enable thorough testing.
Customer must contact its Sales Representative of
Yahoo for additional details.
- Creative submissions should include the following:
- Name of advertiser
- Number of the Insertion Order
- Detailed trafficking instructions (If more
than one URL)
- Creative files
- Alternate text (if applicable)
- Linking URL
- Third party tags (if applicable)
- Backup image (for flash or rich media format creative)
- Third party tags must be live at the time of
submission to enable thorough testing before launch.
- For different tiers of rich media, preparation time are as following
- For tier 1, 4 full business days is required.
- For tier 2, 5 full business days is required.
- For tier 3, Preparation time evaluated in case by case.
- detail here
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Rescheduling
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- Rescheduling request must be in writing and sent
by fax or email to the responsible Sales Representative
and Sales Coordinator of Yahoo at least 5 business
days prior to the scheduled date.
- Yahoo reserves the right to charge 50% of the
booking cost for late notice of rescheduling.
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Ad Creative
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- Advertisements must not mislead viewers, eg,
they may not mimic or resemble Windows/Mac/Unix
dialogue boxes, error messages or the like.
- Advertisements must not resemble Yahoo's
content.
- Advertisements must not contain graphics that
simulate interactivity (ie, drop down menus or search
boxes etc) without that functionality actually existing.
- Advertisements must not mimic news headlines
in design, tone, third person sentence structure
or topic.
- No third party serving of HTML/JavaScript code
is allowed except as approved by Yahoo. Third party
servers authorized by Yahoo may only serve the alternate
images and/or the click-through URLs on Yahoo's
homepage.
- All advertisements must be pre-approved by Yahoo
before publication. Cookies may not be set on the
Yahoo network except by parties who have signed
a third party ad serving agreement with Yahoo.
- Yahoo reserves the right to preserve the user
experience of its sites and to remove any advertisement
which is considered by Yahoo to be annoying and/or
harmful to its users.
- Yahoo will test all common technologies used
for advertisements creative in its laboratory. However,
it is understood and agreed that certain ad technologies
sometimes cannot be shown in certain computers due
to a variety of reasons which are beyond Yahoo's
control, eg, configuration of the computer and/or
the browser, security settings and availability
of the necessary software etc, in which case Yahoo
will not be responsible. In addition, Yahoo will
not show a Rich media advertisement for any browsers/OS/platform
if the technology used in the advertisement can
cause system instability or crashes.
- Some ad format requires frequency capping to
avoid generating negative experience to users. Frequency
capping requirement will be differ between ad units.
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| General Notes |
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